Retail Rewards Mobile App
UI / UX Design, Logo Design, Iconography, Branding & Marketing. 2020
Project Overview
Retail rewards is a mobile app that provides local deals to users. Users are connected with local merchants by offering food deals, travel, goods, groceries, entertainment and dining.
My Contributions
I was assigned to design the mobile experience for the app as well as designing the brand image. i was also tasked to design the logo and social media posts. Using various modern app interface and experience, I designed it to have a flow that is familiar to users so it wouldn't be difficult to use.
RETAIL REARDS
RETAIL REWARDS
mobile app
Programs Used
Adobe XD
Illustrator
Photoshop
The main goal for designing the experience for this app, is to allow users to easily navigate and find the best deal around them. I designed it with the intentions of it being aesthetically pleasing for any user. The colors are meant to be soft but also able to capture the user's attention. I also wanted the app to feel modern and easy to use so that any one could use it.
The branding direction follows the idea of a happy shopper. I used a shopping bag as reference to create the main logo and used a vibrant and family friendly color palette. The use of icons are also important to the look and feel of the app. It helps support the easy to use feel.
User Interface
Adobe XD / Illustrator
Social Media
Illustrator / Photoshop
All rights reserved. copyright 2020
